Nearly every leader and their team ask the same questions about strategy: "What markets should we enter?" "What products should we build?" "What's our competitive differentiation?" "How do we grow revenue?" "What opportunities should we pursue?" These are all outside-in questions. What you will capture in the market. What numbers you will target. What ground you will take from competitors. Where you can ‘optimize’ to cut costs and improve margin. You tell yourself that every
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