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90% of Strategic Plans Fail
Yours Doesn't Have To
Get clear on your purpose.
Empower your team.
Solve the right problems.
Quantum Intelligent StrategyTM
New Science. Ancient Wisdom. Better Business.
Your organization is unique and so are the challenges you face.​
Most of us were taught to lead organizations like they're machines - predictable, controllable, mechanical. But that's not how they actually work. They are complex, living, learning and unpredictable systems - quantum science show us that. Traditional models for designing and implementing strategy are fundementally flawed because they ignore the science of how organization's work, evolve, and thrive. Quite simply, strategic plans fail and fail consistently because they are based on predictability that doesn't exist.
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I work with CEOs to design strategy and transform organizations capable of delivering on their vision without burning everyone out in the process. Let’s start by understanding your vision, your team, and your capabilities so we can solve the right problems.
Purpose-driven organizations achieve 25% higher revenue and 40% higher employee retention than their competitors.
CECP "Giving in Numbers: 2025 Edition" / The Cigna Group
What challenges are you facing that you don't have to?
Growth is steady, but getting it done - and done right - is getting harder by the day.
You came in to lead with new vision and energy, but lack of progress has you doubting your direction, conviction, and capabilities.
Shifts in the market have made you realize that your strategy is rigid and disconnected from the core vision of the organization.
Your team is brilliant, but they are all over the place with no alignment on strategic priorities.
You've made it through start-up, sales are blowing up, and now you need to evolve the way your team and organization works so you can maintain the success you worked so hard to win.
What I Do
Strategic Planning & Design
CEO Advisory & Performance Coaching
If you are ready embrace strategic agility in a way that avoids transformation fatigue and burnout, then let's talk.
Organizational Transformation
From the moment I read Erin's proposal I knew that she was the one I wanted to work with. Erin’s approach is not the usual formula-driven process that everyone else proposed. I would recommend her to any organization that wants to embrace a new direction that goes beyond the bottom line and also includes engaging all the human aspects needed to successfully implement a new direction.​
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~ Sana P. Efird, Executive Director, Alaska Commission on Postsecondary Education
Organizations are not machines.
It's time to set a higher bar, and unleash the power of the purpose-driven entity.
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Strategic Planning & Design
The fundamental flaw in traditional strategic planning is the lack of context that connects strategy to the most critical elements of organizational success - those things fundamental to its purpose, growth, and evolution - embracing both internal and external contexts.
Traditional approaches to strategic planning are predominantly focused external growth without appropriate context to link vision to strategic goals. Quantum Intelligent Strategy for CEOs and the Essential Strategy Formula solve these weaknesses by anchoring strategy to that which is most critical to the purpose, growth, and evolution (PGE) of the entity.
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Framing strategy through a PGE lens provides critical context for building a meaningful plan with the following four elements working together in holistic fashion:
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Purpose addresses both internal common cause (thriving, connection, individual purpose) as well as external contribution (meeting the needs and wants of those it serves.) ​
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Growth is about building internal capacity and muscle for adaptive learning and creative problem solving in order to support growth in market share, territory, and impact.
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Evolution requires anticipating change to support the organization and the people within it as much as predicting industry, technology, and consumer evolution.
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Equilibrium weaves PGE together, challenging us to see the larger ecosystem we operate in, constantly adjusting and balancing needs based on what’s best for the organization. ​
CEO Advisory & Performance Coaching
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Leverage the power of strategy coaching to keep you on track, agile, and resilient
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Challenge status quo behavior and autopilot decision making
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Get out of reactive mode so you can think more strategically
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Embrace cutting edge science to help your leaders understand themselves and understand others so they can work better together ​
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Fulfilling the role of CEO, Executive Director, or Agency Head is tough stuff, no matter who you are, what business you are in, or the size of your organization. Experience helps, but even that doesn't give you all the answers. Why? Because just as your business is constantly evolving, so is your organization and the very team you work with.
Changes in the leadership team alters the structure and dynamic far more than most anticipate. Designing and implementing strategy in the hyper short cycles so common today are not only a crap-shoot (statistics have shown it for years), but risks transformation fatique, vision drift and burnout. All of these things put your strategy in jeopardy.
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It's not enough to build a great plan - you need to build a team who can deliver it.
This is where tying team development into strategic planning provides 10x the results, opening the door to the kind of collaboration and alignment that you need to execute even the most challenging strategy. This is what I call Quantum Intelligent Leadership, an approach that expands on key tenets of conscious leadership and quantum management theory, bridging these concepts in a way that supports strategy and drives optimal performance.
What I thought was empowering my team was actually overwhelming some of my best people. As a CEO, that's a risk I can't afford to take. ​
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Organizational Transformation
Your organization is a dynamic learning, evolving, and unpredictable system. ​Unlocking its true potential requires upending over 100 years of management theory and resetting the business-as-usual mindset. Bridging Quantum Management Theory and Quantum Intelligent Strategy is how we plan, build, and deliver organizational excellence.
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Building Quantum Intelligence requires that we start with a deep understanding of what is driving performance at all levels. Blindspots always exist, especially if you are new to the CEO role or are stepping into a new organization. Bottom line results never tell the entire story, and can easily hide critical weaknesses and hidden opportunities.
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The QI 360 Model, anchored by the purpose/growth/evolution foundation of Essential Strategy, was designed to support the identification of key performance drivers from the inside out. It leverages deep expertise in enterprise risk, resilience planning, and strategy design to give you a holistic view of what is - and is not - driving positive strategic performance for the stage of growth you're in right now.
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And that's not all. Guiding your team to new understanding through creative use of industry-appropriate tools and analysis, as well as cutting edge science in culture analysis, we build into the uniqueness of your organization, team, and value proposition so you can make the best possible decisions about where you're going and why. ​
Your organization is a dynamic, energetic entanglement
of people, systems and relationships.
This isn't chaos. It's Power.
This last year has been a rocky ride, but the work we accomplished with you proved to be relevant and timely, helping us to absorb some of the abrupt changes we encountered without mission failure. Agency Director
Three Secrets for CEO Success
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​​Information is Power. Organizational performance and people intelligence is critical to the process of strategic planning and success - this is where we start.​
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Strategic Planning is not just about the Plan. Creating alignment within your team and making a habit of challenging old assumptions is crucial to building agility to embrace uncertainty and change.
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Organizations are not Machines. They are human-centric complex adaptive systems that thrive best when strategy is designed to capture the dynamics of creative problem-solving.​
You already understand these things intuitively. It's time to leverage new science and ancient wisdom to build better business.
It's time to translate your vision into reality.
While everyone else is implementing AI to run their organizations faster, conscious leaders are discovering what AI cannot automate.
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Purpose.
Human connection.
Strategic consciousness.
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This is where Quantum Intelligence changes
the game.
